Tavi: the new girl who’s now firmly established in the neighbourhood

It was only a matter of time before we blogged about Tavi, who some tout as the next Anna Wintour. In case you’ve been living under a blanket of fash-apathy, here are a few facts about Tavi Gevinson, the new girl in town:

1. Her blog, Style Rookie, is rumoured to get around 1.5million hits a month.

2. She mingles with fashion royalty, and sits in the front row at NY and Paris fashion weeks, while celebs and editors sit behind her.

3. She worked with Rodarte (and was their muse) on their diffusion range for Target.

4. She describes herself as a “dork that sits inside all day wearing awkward jackets and pretty hats".

5. Everyone is talking about her. From Vogue to the Guardian to everyone on the blogosphere.

6. She is only thirteen years old.

Style Rookie is a playful commentary on Tavi’s obsession with fashion, replete with collages, runway photos, videos, ‘screensnaps’ from TV, and ripped out pages from books and magazines. Her cute-as-pie writing style is complemented by automatic-timer self portraits in vintage outfits she’s found when out ‘thrifting’, coupled with a spackle of high-end designer pieces. Her latest statement was dying her hair blue, which turned out “way too green” and “kinda soccer mom-ish, only a soccer mom that is a smurf, an anime character, and not the one you want to carpool with because she may be housing rats in the glove compartment.” Pow!

Tavi started Style Rookie when she was only 11 years old. Her parents were unaware of exactly what it was, or of her appeal, until she asked their permission to be featured in and article for the New York Times magazine. Most of her friends at school still don’t know about her blog, but the rest of the fashion world is falling over itself to get to her. Her insights into fashion are so discerning that some even doubt her genuineness, believing the blog must be written by her parents.

But designers like Rei Kawakubo, Marc Jacobs, Yohji Yamamoto and the Rodarte sisters feel differently. Pop magazine has commissioned her to blog for them – she attended Dior’s runway in Paris on their behalf, and Tommy Ton (another blog sensation) has taken a bunch of photos of her for Paris Vogue. It would seem her future is on a steady course to severe success in the fashion industry, but when questioned on it, she replies with a youthfully unconcerned “fashion I think I could imagine, but I'm not really sure.”

Whatever she does, we sure hope we’re invited along to watch, read and absorb. For now, best find out what the hype is all about. You can check out Style Rookie here: http://tavi-thenewgirlintown.blogspot.com/.

Mwah Mwah

From MissGRLmo

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